Driving the launch of a Swiss start-up

Challenge:

As a start-up business in the Swiss fitness market, ADUMO needed to effectively define its value proposition and ensure it was positioned for success. 

Solution:

Getting to the heartbeat of the brand

We ran a series of workshops with the Founders to understand their business model and their brand story. Using the insights gathered, we developed a brand story that clearly emphasises ADUMO’s purpose and the value it offers to clients. We also created a distinct visual identity aligned with the current design trends in the fitness industry. 

Creating a digital footprint

To support the market-entry process, we translated the narrative and visual identity into a fully responsive brochure website. This site also features the products distributed by ADUMO within the Swiss market, such as WOW Hydrate and Alpha Champ.

Outcomes:

• Achieved market entry in Switzerland
• Established digital footprint
• Expansion and diversification