Launching a tech brand into a new market

Challenge:

Back in 2019, Fuzzy Logic Studio decided to reposition itself globally as a specialist within the field of immersive technology - Augmented Reality (AR) and Virtual Reality (VR). The existing brand no longer suited this change in direction and needed to be redesigned. To successfully gain entry to new markets internationally, the business also had to find local partners to grow brand awareness and generate sales.

Solution:

Designing a forward-thinking brand

We started by creating a new visual identity and design language. This centred around the brand’s ‘immersive’ window, with clean lines and minimalist patterns forming a perception of technological advancement and innovation. 

Building a global footprint

Within the UK and mainland Europe, we expanded Fuzzy Logic’s footprint by successfully launching a registered entity focussed on driving sales and gaining market share. To support this move, we also developed a series of industry-specific sales tools and enhanced the brand’s digital presence to drive lead generation.

Outcomes:

• Implemented a new visual identity across the global business
• Updated the brand's digital presence to drive sales leads
• Positioned Fuzzy Logic as an industry leader within the UK territory
• Secured a 3-year preferred supplier relationship with an industry-leading promotions company 
• Successfully tendered for a series of projects with the world’s largest intergovernmental organisation
• Developed a strong sales pipeline