A growth agency based in Tyneside is celebrating after being shortlisted for a North East Marketing Award.
The Pulse Rooms has been named as a finalist in the ‘Brand Creation of the Year (Agency)’ category for its work with CBK Adventures - a water-based outdoor adventure company that originated in Cullercoats. The annual awards recognise excellence within the fields of marketing, digital and PR from all industry sectors.
Andrew Young, Director of Brand and Communication at The Pulse Rooms, said: “It is a huge privilege to be shortlisted alongside some of the region’s top creative agencies and professionals.
“Being so closely involved in the development of a thriving local business has provided a great sense of achievement, as the outcomes from the rebranding process have been clear to see. The team at CBK Adventures are incredibly passionate about what they do and it’s encouraging to see them taking pride in their new brand and what it stands for.”
In September last year, The Pulse Rooms started a four-month process to redevelop and relaunch the brand, as well as implement a growth and communications strategy. This change was motivated by CBK Adventure’s expanding geographical reach and its drive to double revenue within the next five years.
Since introducing the new-look brand in January, CBK Adventures has continued to flourish, with a record summer season and a series of features in national media publications. With the ongoing support of The Pulse Rooms, it also recently introduced a new winter paddling campaign titled ‘Chill Out with CBK’.
Harvey Trent, Director of Strategic Marketing at The Pulse Rooms, added: “When we approach any creative branding project, we always look at it through a lens of growth. We focus on first getting to the heartbeat of the business by talking to staff, partners and customers. Using these insights, we then activate a clear brand strategy and amplify the core messages through the most effective communication channels.”
In addition to its work with CBK Adventures in the tourism sector, The Pulse Rooms has international clients within the fitness, technology and third sectors. Its full-service offering also includes growth strategy, graphic design, immersive technology (AR/VR), website development, and PR.
The winners of this year’s North East Marketing Awards will be announced on 2 December at the Civic Centre in Newcastle.
